We will be hosting a webinar on 14 May on 'Maximising trade show participation: Strategic and practical tips for making the most of your in-person B2B marketing and communications'.
Synopsis
Trade show participation is always a big deal.
It requires serious time and money. To ensure both of them are well spent, solid preparation is key.
We understand that a successful trade show is not just the exhibition stand, so we will also look at the importance of understanding why you are there and who you are targeting; as well as how to target them effectively during the show and after.
We will also share first-hand anecdotes and recent examples of shows we’ve worked on.
Seen from the perspective of an exhibitor, agency and delivery partner with 50+ years of collective experience, this webinar will provide you with both strategic and practical advice to implement at your next show.
Speakers
The webinar will be moderated by Ingrid Brown, Principal of Bright Space.
Speakers:
Ian Firth, Principal, Bright Space
Frank Neve, Specialist Adviser - Industrials and Communications, Bright Space and former EMEA Business and Sustainability Communications Leader at Dow
Patrick Zundler, CEO, AWZ
Event details
Tuesday 14 May 2024
14.00-14.45
Register
Register for our LinkedIn webinar here.