In our first article for PM Forum's 'PM' magazine, Ingrid Brown explores why accountancy and legal practices are behind the curve when articulating their purpose.
Recent research undertaken by Bright Space Communications reveals that accountancy and legal practices are significantly behind the curve when articulating their purpose. Findings showed that just 26 (52%) of the UK’s top 50 accountancy firms and even fewer of the UK’s top 50 legal practices (21 out of the top 50 – 42%) have a clearly defined purpose. Yet whether attracting more clients, acquiring and retaining great talent, or raising capital through investors, articulating a purpose has become vital to corporate success. So, what’s stopping professional services from embracing it?
The article includes insights from our Specialist Adviser, Simon Slater who conducted the research on the articulation of purpose in the professional services sector.
Elliot Moss, Partner and Chief Brand Officer at Mishcon de Reya and Kathy Innes, Head of Marketing and Business Development at Ecovis Wingrave Yeats also share their own experiences and challenges around embracing purpose for their firms' success.