The value of value and the importance of being joined up.

If it holds true that people only buy what they perceive to be of value to them, then communicating value should be the number one priority. 

Introducing Spotlight

To help businesses be more joined up across their marketing and communications, we have created Spotlight – a benchmarking tool and methodology that allows a business to understand how it currently communicates in the form of a value index score set against five key pillars that relate directly to the value a business delivers to its stakeholders. 

Through Spotlight we audit and evaluate all available and existing communications in the public domain such as, About us sections on your corporate website, CEO statements in Annual reviews, and sustainability and governance reports. 

The outcome is a report that shows in detail where there are inconsistencies in messaging and opportunities to convey and communicate value to your audiences. 

To understand how joined up your communications are and to find out your value index score, please fill out the form below:
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