Ingrid Brown, Principal of Bright Space Communications, will be speaking at the Managing Partners'​ Forum strategy and marketing roundtable on 'Finding your why: A practical session on how to articulate and embed purpose into your firm' on 26 May.

Following the publication of our article in PM Magazine on why professional services firms are behind the curve when articulating their purpose, we hosted a virtual round table on Thursday 31 March on why professional services firms are behind the curve, how the sector is addressing this lag and how to overcome the obstacles you might face on ‘the purpose journey’. You can now listen to the recording.

In our first article for PM Forum's 'PM' magazine, Ingrid Brown explores why accountancy and legal practices are behind the curve when articulating their purpose.

Three key imperatives to get you going

Firms lag behind their clients when it comes to purpose

Developing a set of values is just the first step in the process of guiding the culture you need to have. The real magic happens when you set about creating a considered approach to embedding them across the business. 

Your brand is one of your company’s most valuable intangible assets but how well are you measuring and monitoring both its impact and success?

There was a time when creating a corporate brand and managing it was relatively straightforward.

Simon contemplates the meaning of Purpose

When talking about building more confidence in business - are we really just talking about building more trust?