Ingrid Brown presenting at Managing Partners' Forum event on 26 May
Ingrid Brown, Principal of Bright Space Communications, will be speaking at the Managing Partners' Forum strategy and marketing roundtable on 'Finding your why: A practical session on how to articulate and embed purpose into your firm' on 26 May.
Recording now available for 'Lag behind or lead with purpose?' webinar
Following the publication of our article in PM Magazine on why professional services firms are behind the curve when articulating their purpose, we hosted a virtual round table on Thursday 31 March on why professional services firms are behind the curve, how the sector is addressing this lag and how to overcome the obstacles you might face on ‘the purpose journey’. You can now listen to the recording.
Lag behind or lead with purpose?
In our first article for PM Forum's 'PM' magazine, Ingrid Brown explores why accountancy and legal practices are behind the curve when articulating their purpose.
Starting your journey towards being a Purpose driven business
Three key imperatives to get you going
Professional firms and their pursuit of purpose
Firms lag behind their clients when it comes to purpose
Making your people own, live, and love your values
Developing a set of values is just the first step in the process of guiding the culture you need to have. The real magic happens when you set about creating a considered approach to embedding them across the business.
Measuring brand performance
Your brand is one of your company’s most valuable intangible assets but how well are you measuring and monitoring both its impact and success?
Managing a corporate brand isn’t what it used to be
There was a time when creating a corporate brand and managing it was relatively straightforward.
Corporate Purpose - a search for the meaning of life
Simon contemplates the meaning of Purpose