Bringing purpose to life for plastics
For the final time under the DuPont name before its acquisition by Celanese, the Mobility & Materials (M&M) business, a global supplier of polymer solutions and related services, exhibited at the K Show, the main trade fair for the plastics and rubber industry which was held in October 2022 in Dϋsseldorf.
To help our client deliver an integrated communications programme, our challenge was both a strategic and creative one: not only how to interpret, but also to bring to life their purposeful proposition - ‘creating sustainable solutions to transform industries and improve lives through material science’ - over a five-month period. Our remit encompassed an integrated communications programme across social media, print, outdoor media and interactive - all aligning with PR and culminating in a direct experience of the proposition at K.
K is only held every three years and provided the team with a great opportunity to meet existing and prospective customers from around the world, as well as high-profile journalists and other stakeholders. It was therefore important to develop a campaign that would not only deliver knowledge and understanding of Mobility & Materials’ key proposition through social channels, but that it was also able to create high visibility and engaging impact at the show.