Through a series of workshops, interviews, and pulse surveys we were able to gather insights around materiality, perception, sentiment, and definition. Working collaboratively and alongside the ExCo leadership team we helped them align around a shared vision. Then, using the data and insights we had collected we were able to uncover a distinctive articulation of their Purpose.
Our insight also informed the creation of a set of ownable values and principles designed to align to the vision and guide the business and its people to deliver the Purpose.
Employees were central to the approach and our process ensured we captured their personal inputs around desired attributes and behaviours. This in turn led to the development of an Employee Value Proposition to attract new talent.
Having defined a Purpose based platform for the business, our role extended to working with HR, Comms, ExCo and the ESG team to deliver a strategic approach and plan for internal communications. The aim being to embed the new Purpose, vision and values throughout the business and provide tangible results on which ClearBank can demonstrate and report.