Challenge
Tokamak Energy partnered with Khalifa University, the UAE’s top-ranked university – specifically with its Emirates Nuclear Technology Center (ENTC) – on a joint three-day event, 'Focus on Fusion' on 19-21 September 2023.
Ahead of COP28, the aim of the event was to raise awareness of fusion with the UAE as well as the science and engineering developments that make fusion a reality for our future.
Responsibilities
As the first collaboration between Tokamak Energy and Khalifa University’s ENTC, it was pivotal that communications were clear, impactful and inspirational for the three-day event comprising a series of lectures, an exhibition area and an industry roundtable.
We created a communications platform, including high-level messaging, jointly-branded exhibition stand graphics for the main Tokamak Energy Stand and six other booths, as well as a microsite and event portal to help the team promote, manage and share ‘Focus on Fusion’ resources with stakeholders pre-, during and post-event.
A series of templates allowed the team to populate them quickly and easily for the careers section on the microsite.
Achievements
‘Focus on Fusion’ presented an ideal brand-building and marketing opportunity for Tokamak Energy and set the bar for future events.
The company met its objective of establishing a presence in the UAE and sharing its message with a Middle Eastern audience. The event was a great success with traffic to the event microsite increasing threefold from days 1 to 2 of the event.
