Arup is a professional services firm with strategic focus sustainability in the built environment and a purpose to ‘… shape a better world’. With 18,000 employees, people across the organisation and following a new brand identity, the brand team wanted to create a set of guidelines and narrative framework that would inform and encourage the business to be joined up and aligned in how they communicate.
Arup’s challenge was therefore how best to develop and deliver messaging around the value it offers in a way its employees could understand and use consistently when communicating to their stakeholders.
We worked with the team to create a verbal messaging framework to guide future content strategy, improve consistency in how Arup speaks about itself and clearly position the business around its expertise to lead in sustainable development. We also created a cohesive narrative and toolkit to guide internal stakeholders in how they express the value Arup delivers across different business needs.
