Recording now available for 'Lag behind or lead with purpose?' webinar

We hosted a virtual round table on Thursday 31 March on why professional services firms are behind the curve, how the sector is addressing this lag and how to overcome the obstacles you might face on ‘the purpose journey’. You can now listen to the recording.

Lag behind or lead with purpose?

Following the publication of our article in PM Magazine on why professional services firms are behind the curve when articulating their purpose, we hosted a webinar to expand on this theme.

Simon Slater, Specialist Adviser - Legal and Professional Services at Bright Space Communications led a discussion between the panellists on their own learnings, challenges and success stories. Key findings of the research that Bright Space Communications carried out on the articulation of purpose by professional services were also shared.

Listen to the recording to hear our panellists' thoughts on:

  • The different stages of the purpose journey
  • The importance of embedding purpose in everything you do and communicating it across all touchpoints
  • Having leaders as storytellers
  • How to get internal buy-in
  • The role of purpose in attracting and retaining talent
  • The gap between purpose and its implementation


Elliot Moss, Partner and Chief Brand Officer at Mishcon de Reya
Kathy Innes, Head of Marketing and Business Development at Ecovis Wingrave Yeats
Ben Girdlestone, Director at Byfield Consultancy
Ingrid Brown, Principal at Bright Space Communications

Listen to the recording at https://vimeo.com/694829887

Read our article for PM Magazine here.

Text Link