Webinar replay and key takeaways now available

Five key takeaways from our webinar on 'Maximising trade show participation: Strategic and practical tips for making the most of your in-person B2B marketing and communications' are now available.


Trade show participation is always a big deal.

​It requires serious time and money. To ensure both of them are well spent, solid preparation is key. ​

We understand that a successful trade show is not just the exhibition stand, so we look at the importance of understanding why you are there and who you are targeting; as well as how to target them effectively during the show and after. ​

We also share first-hand anecdotes and recent examples of shows we’ve worked on. ​

Seen from the perspective of an exhibitor, agency and delivery partner with 50+ years of collective experience, this webinar provides both strategic and practical advice to implement at your next show.


The webinar was moderated by Ingrid Brown, Principal of Bright Space.

​Ian Firth, Principal, Bright Space
Frank Neve, Specialist Adviser - Industrials and Communications, Bright Space and former EMEA Business and Sustainability Communications Leader at Dow
​Patrick Zundler, CEO, AWZ


Listen to a replay of our webinar here.

Key takeaways

Request a copy of our five key takeaways supported by relevant case studies by emailing letstalk@brightspacecomms.co.uk.

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