Five key takeaways from our webinar on 'Maximising trade show participation: Strategic and practical tips for making the most of your in-person B2B marketing and communications' are now available.
Synopsis
Trade show participation is always a big deal.
It requires serious time and money. To ensure both of them are well spent, solid preparation is key.
We understand that a successful trade show is not just the exhibition stand, so we look at the importance of understanding why you are there and who you are targeting; as well as how to target them effectively during the show and after.
We also share first-hand anecdotes and recent examples of shows we’ve worked on.
Seen from the perspective of an exhibitor, agency and delivery partner with 50+ years of collective experience, this webinar provides both strategic and practical advice to implement at your next show.
Speakers
The webinar was moderated by Ingrid Brown, Principal of Bright Space.
Speakers:
Ian Firth, Principal, Bright Space
Frank Neve, Specialist Adviser - Industrials and Communications, Bright Space and former EMEA Business and Sustainability Communications Leader at Dow
Patrick Zundler, CEO, AWZ
Replay
Listen to a replay of our webinar here.
Key takeaways
Request a copy of our five key takeaways supported by relevant case studies by emailing letstalk@brightspacecomms.co.uk.